The Soho is part of The Firmdale chain of hotels and these hotels are my absolute favourite in terms of design, I love the contemporary English style and the designer Kit Kemp's use of bold colour and pattern.
Here are my absolute favourite rooms...
I love the white washed floor boards in this one.
The black and white wall paper against those stripy colours is just divine!
That fabric bedhead is just stunning.
We were lucky enough to stay in the pent house suite and I took these photos (below) The wall paper is so amazing and I love the hot pink - I'm thinking about how to incorporate this in my house!
Let me know your favourite hotels - would love to hear!